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Social Media Marketing

 When it comes to marketing every business wants to grab the attention of potential customers to increase ROI (Return on Investment). Lately, Social media has changed the marketing game by providing online platforms for connecting with a larger audience and showcasing products without any physical boundaries. Social media platforms are just not limited to these options but the integration of intelligence to target the Right Audience is what makes these platforms a true winner in the war of advertisement and marketing.

Now the question is what platform you should select for the online presence of your brand. Well, there are many platforms available out there and the selection of one or two platforms can be a daunting task. Let’s together find out the answer to this question by asking the right questions.

1-    How many users are on these platforms?

2-    Which platforms are popular with your targeted audiences?

3-    Consider your company?

4-    What platform your competitors are using?

By answering these questions for sure you will get to know the right platform for your brand.

Well, as per my experience Facebook ads manager is one of the best online platforms for advertising. Why? Because Facebook alone has 2,910 million active users, WhatsApp has 2,000million active users, and Instagram has 1,478 million active users. Facebook ads manager provides a great integration of the Facebook business suite and Instagram which means you can decide the placement of your ads as per your choice.

Therefore, what harm can be from targeting such a larger audience around every corner of the world.

The question is how does Facebook, WhatsApp, or Instagram help in connecting people?

Connecting with the world

Yes, these platforms help you in creating your online presence by creating a business page where you can post images, videos, and detailed descriptions of your products. This way you can easily build up your community and can get new customers.

Create an engaging experience

You can create stories, groups, events, poll questions, live stream your activities, and much more. All these features help you in engaging with your customers, and you can make them feel you care about their opinions and their expectation of your product or service.

Access to free tools

You can access tools like creating a shop online, product cataloging, messengers to directly communicate with your customers, can create ads, and can keep the track of their performance.

Use the WhatsApp Business app

A customer wants that you care and a WhatsApp business connected with a Facebook page gives them a door to communicate with your directly.

To conclude, the Facebook ads manager opens up the path for you to connect with people, communicate with them, advertise your products/services, and get potential customers in no time.


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