Aliza Basharat

  Social Media Marketing is a game of using of right keywords, and right images to communicate the right message to your potential customers and the sole purpose of all this is to gain profit. So it doesn’t make any sense if we advertise and spend money on ads without knowing what is working for us and   WHAT IS NOT How much we are spending and in return how much we are earning. In this blog, we will dive deep into how we can measure the success and performance of our campaigns, ad sets, and ads. Tracking success based on performance metrics is one of the essential things as this reporting helps you in convincing business owners to spend on campaigns and budget planning. The above image shows an overview of the ad. The result is basically the number of outcomes your ad achieved. It does not matter what goal you opted for when you were creating an ad. (To check details about the selection of goals and objectives when creating ads click here ) Reach:  This is the number ...

Ads are the central attraction of advertisement. Ads help businesses in communicating their message to a broader audience. With the help of visuals and text, Colors Company spread its message about its products and services to its potential customers. Ads Manager provides different formats for ads. You can create as per your requirement. You can create an image or video ads. You can upload pictures of your products or services or you can upload videos. Carousel Ads: you can upload up to 10 images and videos within a single ad. If you want to show up more to viewers then carousel ads are the best. You can upload images and videos with separate landing pages which increases the chances that customers will visit the page of the product on Facebook or the website. You can upload pictures or videos sequence-wise to highlight the prominent features of your products or to tell a story about your brand. These ads are perfect eye-catchers. Slideshow Ads: you can upload a picture, and a...

  In past articles, we talked about the importance of social media marketing, and how to select business goals and audiences for business. You can create multiple ads under a single campaign and can set their budget, schedule, and placement. All these options give independence and control over managing ads. With more accurate customer targeting, budget, schedule, and placement of ads you can easily add up value to your business. In this article, we will discuss in detail the budget, scheduling, and placement of ads. Budget Based on your business goal, like awareness, consideration, and conversion Facebook Ads manager charges for three possible reasons. ·         By Impressions (CPM): Payment based on per impression ·         Clicks (CPC): payment based on per click ·         Conversions (CPA): payment based on each conversion There are two ways how you can optimize your budget sp...

 When it comes to marketing every business wants to grab the attention of potential customers to increase ROI (Return on Investment). Lately, Social media has changed the marketing game by providing online platforms for connecting with a larger audience and showcasing products without any physical boundaries. Social media platforms are just not limited to these options but the integration of intelligence to target the Right Audience is what makes these platforms a true winner in the war of advertisement and marketing. Now the question is what platform you should select for the online presence of your brand. Well, there are many platforms available out there and the selection of one or two platforms can be a daunting task. Let’s together find out the answer to this question by asking the right questions. 1-    How many users are on these platforms? 2-    Which platforms are popular with your targeted audiences? 3-    Consider your company? 4-  ...

  In the last article, I explained social media marketing and the wonders that are possible. In this piece, I will walk you through how you catch the attention of buyers to your products and services. Facebook provides a platform for businesses to connect with people all around the world. You can create a business page for your business from your account. On your business page, you can upload about your business, services, or products you have to offer in different ways. ALL of this is  FREE OF CHARGE . You are not paying for anything yet. Without paying anything, you can send your message to people and people can communicate with you. The audience that comes to your page without spending a penny is known as organic reach. Though that’s not enough in the initial stages when you don’t have enough followers. Here comes the idea of advertising on Facebook to increase reach. There are two ways to advertise from your page. You can boost your post, or create an ad using promot...

  Social media advertisement works magic to capture potential customers from all over the world. Let’s deep dive into how ads managers facilitate marketing your products and services via ads. Ads creation consists of three parts: 1-     Campaign : at this level, you set the campaign objective of why you are creating the Campaign, like for awareness, consideration, or conversion. 2-     Ad sets: at this level, you set up an audience based on different parameters, like location, age, gender, etc., and placement where you want to place it on your Facebook page, Instagram, feed or stories, etc., and set the budget and schedule. 3-     Ads: at this level, you set up creative visuals, like pictures and videos, etc. In this article, we will discuss the campaign in detail. Setup the objective of the Campaign Setting up the objective of the campaign helps you to set the goal of your campaign and why you are creating the campaign, ...

SOCIAL MEDIA MARKETING There are 7.9 billion people on the planet earth, and targeting the right audiences for your brand is one of the crucial tasks. Targeteting the right audience with the help of social media marketing is such a relief to all problems. Thanks to the Facebook ads manager for providing multiple options to target the right people for your business. With the help of an ads manager, you can select your preferred audiences based on their age, interests, demographics, gender, etc. For selecting the right people for your business you need to identify the needs, characteristics, and motivation of a business’s ideal needs to shape the audience interested in your business. For instance, if your company designs ladies' bags then your audience must be female, working, salary more than 100k, etc. These characteristics help in shaping and targeting the right audience.   Facebook Ads Manager provides three categories for defining the audience based on preferences. 1- Co...