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Reporting: Measuring Results

 


Social Media Marketing is a game of using of right keywords, and right images to communicate the right message to your potential customers and the sole purpose of all this is to gain profit. So it doesn’t make any sense if we advertise and spend money on ads without knowing what is working for us and
 
WHAT IS NOT

How much we are spending and in return how much we are earning.

In this blog, we will dive deep into how we can measure the success and performance of our campaigns, ad sets, and ads. Tracking success based on performance metrics is one of the essential things as this reporting helps you in convincing business owners to spend on campaigns and budget planning.


The above image shows an overview of the ad. The result is basically the number of outcomes your ad achieved. It does not matter what goal you opted for when you were creating an ad. (To check details about the selection of goals and objectives when creating ads click here)

Reach:  This is the number of total people who saw your ad at least one time.

Impressions:  It is a total of count how many times your ad is displayed on potential customers’ screens.

Cost per Result:  This metric is calculated by dividing the total amount spent on the ad by the number of results. This reflects how much cost-effective and optimized your ad was.

Amount Spent:  This is the estimated total amount spent on a campaign and its value is always less than the total budget you set for the campaign.

Now let’s find out the success metric against every object and business goal.

 

Business Goal

Objective

Success Metric

Awareness

Show ads to people who are likely to remember them.

Brand awareness

Estimated ad recall (people), cost per 1000 impressions

Present your ads to as many people as possible in your target audience.

Reach

Reach, cost per 1000 impressions

Consideration

Collection of information about people who subscribe or like your products

Lead Generation

Leads, cost per lead

Communicate with people to increase their interest in your business

Message

Messages, cost per messages started

Bring traffic to your website or store by adding a URL

Traffic

Messages, cost per messages started

Reach to people who are more likely to interact with your ad by clicking like, comment, or sharing

Engagement

Likes/event RSVPs/ engagement, cost per likes/ event RSVP/engagement

Encourage people to download your app

App Installs

App installs, cost per app install

Encourage people to view your video

Video Views

Video views, cost per view

Conversions

Encourage people to take specific actions on your website, such as ads to cart and completed purchases.

Conversions

Video views, cost per view

Increase sales from items in your catalog.

Catalog Sales

Purchases, cost per purchase

Encourage people to visit your store locations when they’re nearby

Store Visits

Purchases, cost per purchase

By keeping eye on statistics you can easily find out what is working for you and can determine what steps you need to take to get more of it. 

 To Extract Relevant Keywords Click Here 


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