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Facebook Ads Manager: My Ads

 In past articles, we talked about the importance of social media marketing, and how to select business goals and audiences for business. You can create multiple ads under a single campaign and can set their budget, schedule, and placement. All these options give independence and control over managing ads. With more accurate customer targeting, budget, schedule, and placement of ads you can easily add up value to your business.

In this article, we will discuss in detail the budget, scheduling, and placement of ads.

Budget

Based on your business goal, like awareness, consideration, and conversion Facebook Ads manager charges for three possible reasons.

  • ·       By Impressions (CPM): Payment based on per impression
  • ·       Clicks (CPC): payment based on per click
  • ·       Conversions (CPA): payment based on each conversion

There are two ways how you can optimize your budget spending on ad sets. You can either choose Daily Budget. This means the average amount you are willing to spend on your ad set or campaign daily. Lifetime budget amount that you are ready to spend over on the entire run of a campaign or ad sets.

Placement

You can place ads on multiple platforms via Ads Manager, like Facebook, Instagram, Messenger, and Audience Network. Audience Network facilitates advertisers to place their ads on a network of a third party.

Though you have many options available to place your ads, Ads manager provides you the option of Automatic Placements to ensure you get the best possible results for your ads.

Ads Manager provides tools like Potential Audience Reach and Estimated Daily Results to check what results in you can achieve with a specific budget and can make changes accordingly.

Custom Budget Optimization: If you have multiple ads under the ad set custom budget optimization facilitates you in spending your budget on the ad which is performing better than other ads in the same ad set.

If you use Custom Budget Optimization and Automatic Placement together you will get the best results.

Let’s dive deep into placement options

Platforms

Placement Options

Feeds

Facebook News Feed, Instagram Feed, Facebook Marketplace, Facebook video feeds, Facebook right column, Instagram Explore, Messenger Inbox, Facebook Groups feed

Stories

Facebook Stories, Instagram Stories, Messenger Stories

In-stream Videos

Facebook in-stream videos

Search

Facebook in-stream videos

Messages

Messenger sponsored messages

In-Ad articles

Messenger sponsored messages apps

Apps and Sites

Audience Network native, banner, and interstitial, Audience Network rewarded videos

 

In the above-mentioned table, you can see how many options are available for the placement of your ads.

Schedule

Facebook Ads Manager provides you the facility of scheduling your ad. You can select the start date, end date, and specific hours of the day. This precision helps you in targeting the audience. With the help of reports and analytics, you can decide when you need to run your ads to get maximum benefits.

With the help of Budget, Placement, and Schedule you can get the maximum benefit against the amount spent on your ads.

To Extract Relevant Keywords Click Here

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