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How to drive potential customers via Ads: Advertisement Magic

 

Social media advertisement works magic to capture potential customers from all over the world. Let’s deep dive into how ads managers facilitate marketing your products and services via ads.

Ads creation consists of three parts:

1-   Campaign: at this level, you set the campaign objective of why you are creating the Campaign, like for awareness, consideration, or conversion.

2-    Ad sets: at this level, you set up an audience based on different parameters, like location, age, gender, etc., and placement where you want to place it on your Facebook page, Instagram, feed or stories, etc., and set the budget and schedule.

3-    Ads: at this level, you set up creative visuals, like pictures and videos, etc.

In this article, we will discuss the campaign in detail.

Setup the objective of the Campaign

Setting up the objective of the campaign helps you to set the goal of your campaign and why you are creating the campaign, like whether you want to aware people of the user's business or you want them to consider your products for purchase or you want to make them buy your products.

There are 11 objectives available under the category of awareness, consideration, and conversion.

 

Business Goal

Objective

Awareness

Show ads to people who are likely to remember them. 

Brand Awareness

Present your ads to as many people as possible in your target audience.

Reach

Consideration

Collection of information about people who subscribe to or like your products lead.

Lead Generation

Communicate with people to increase their interest in your business

                    Message

Bring traffic to your website or store by adding the URL

                    Traffic

Reach to people who are more likely to interact with your ad by clicking like, comment, or sharing

                Engagement

Encourage people to download your app.

                App Installs

Encourage people to view your video.

                Video Views

Conversions

Encourage people to take specific actions on your website, such as ads to cart and completed purchases.

                Conversions

Increase sales from items in your catalog.

                Catalog Sales

Encourage people to visit your store locations when they’re nearby.

                  Store Visits


At the campaign level, you can select one of the objectives that suit best your goal of creating a campaign.


To read about the audience click here

To Extract Relevant Keywords Click Here

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