Skip to main content

Social Media Platforms: Attention Catcher

 

In the last article, I explained social media marketing and the wonders that are possible. In this piece, I will walk you through how you catch the attention of buyers to your products and services.

Facebook provides a platform for businesses to connect with people all around the world. You can create a business page for your business from your account. On your business page, you can upload about your business, services, or products you have to offer in different ways. ALL of this is FREE OF CHARGE.


You are not paying for anything yet. Without paying anything, you can send your message to people and people can communicate with you. The audience that comes to your page without spending a penny is known as organic reach. Though that’s not enough in the initial stages when you don’t have enough followers.


Here comes the idea of advertising on Facebook to increase reach. There are two ways to advertise from your page. You can boost your post, or create an ad using promote the feature.

To manage ad campaigns Facebook provides an ads manager.


Ads Manager: Ads Manager a platform where you can find all features that you need to create, manage, and track ads. Every Facebook account has an Ads Manager. You simply just need to add details related to currency, time zone, spend limit, and form of payment to set up your account.


Dos and Don’ts of creating Ads:  Facebook reviews the ad before making it available to the public that your ad adheres to Facebook policies. For instance, you cannot promote smoking, upload nude pics, pictures that expose body parts, alcohol, etc. If your ads are not as per the policy of Facebook, they will be rejected.


Facebook Pixel and Conversions API: Facebook pixels are a small code that can you add to your website to keep the track of audience visiting your website. The data collected through Facebook Pixel helps in targeting potential customers based on their interests. 


The Conversions API gives advertisers the ability to connect and share their customer data to target, optimize and measure Facebook ad campaigns. Businesses should adopt the Conversions API in addition to the pixel. This helps maximize performance for campaign targeting, optimization, and measurement on Facebook.


This means the Facebook Ads manager helps in catching the attention of a large number of customers, can help in targeting customized audiences, can help in tracking the result of ads, setting success metrics, and optimizing ads and content based on data collected through Facebook Pixels and Conversions API.


In the next article, you can learn about how to create ads in Ads manager, if you want to know about Social Media Marketing please read this article.

 To Extract Relevant Keywords Click Here

Labels:

Comments

Post a Comment

Popular posts from this blog

ZenHub a magic tool for Project Management - Part -1

ZenHub The agile technique is followed by ZenHub, which is integrated into GitHub. In essence, this is a browser plugin that can be used to install an application either on-premises or in the cloud. Users have access to this portal, which allows them to centralize their management workflow and codes. As a result, customers may utilize ZenHub to address GitHub problems, complaints, and PRs for high-quality insights that are also very actionable. They may set and achieve GitHub goals, stay on top of project milestones, and more with the help of the service. Main Features of ZenHub Slack integration Time Estimations ToDo Multi-Repo Task Board Support Burndown Charts +1 Button on GitHub issues Kanban-like Task Boards Any-type File Uploads Get set up in ZenHub You need to do the following to set up Zenhub  Create a free Github Account  Create a Github Repository  Creat a free Zenhub Account  Install the optional browser extension for ZenHub Create a free GitHub Account Go...
Post a Comment
Read more

Social Media Marketing

 When it comes to marketing every business wants to grab the attention of potential customers to increase ROI (Return on Investment). Lately, Social media has changed the marketing game by providing online platforms for connecting with a larger audience and showcasing products without any physical boundaries. Social media platforms are just not limited to these options but the integration of intelligence to target the Right Audience is what makes these platforms a true winner in the war of advertisement and marketing. Now the question is what platform you should select for the online presence of your brand. Well, there are many platforms available out there and the selection of one or two platforms can be a daunting task. Let’s together find out the answer to this question by asking the right questions. 1-    How many users are on these platforms? 2-    Which platforms are popular with your targeted audiences? 3-    Consider your company? 4-  ...
3 comments
Read more

ZenHub a magic tool for Project Management - Part -2

  ZenHub Zenhub has multiple pipelines to manage the tasks. The first pipeline is New Issue. Everything that needs to be done will enter the pipeline New Issue and after that, every task will move to the next pipeline until it is completed. In this article, I will walk you through how we can introduce the new issue in the New Issue pipeline and can create user stories in an effective way. Create an issue template in GitHub Go to  GitHub.com  and select the  lab-agile-planning  repository that you created following the previous tutorial.  From the repository page, select  Settings . Scroll down to the  Features  section and select  Set up templates . From the dropdown list labeled  Add template  (1), select  Custom template  (2). Next to the  Custom issue template  entry, press the  Preview and edit  button. Press the  pencil  icon to edit the template.  Copy the following markdown fo...
Post a Comment
Read more